Tag Archive: television


These are tough times for television networks, particularly the “broadcast” ones.

For example, check out this Reuters article about the fact that the main four channels had to accept the lowest average rate hikes in three years:

>>U.S. broadcast networks head into their biggest ad-selling season this week, competing with streaming services like Netflix, battling online players for ad dollars, and fending off hits starring zombies and duck hunters on cable.

The increased competition will force ABC, CBS, Fox and NBC to settle for their lowest average rate hikes in three years during the “upfront” selling season, Wall Street analysts say.

During the upfronts, networks preview shows for their fall schedules, trying to persuade advertisers to buy billions of dollars worth of commercial time in advance. View full article »

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The “golden era” of TV seems to be over. The Writers’ Strike a few years back taught audiences that they could survive without turning on the The Tube every evening, and things haven’t recovered for “broadcast” network television since then.

Here’s the latest analysis from the Ad Week website:

>>In what’s shaping up to be an annus horribilis for the broadcast networks, ratings for returning series are plummeting and only a few newcomers are finding an audience.

Eleven weeks into the 2011-12 TV season, ratings for a staggering 32 series are down by 10 percent or more, while another eight returning shows are off by single-digit percentages. Of the 56 veteran programs—a roster that includes newsmagazines, reality series, and Sunday Night Football—71 percent are experiencing year-over-year declines in the core 18-49 demo.

On a percentage basis, the biggest loser is NBC’s Chuck, whichis limping through its fifth and final season with an average rating of 0.9 with viewers 18-49. The spy spoof is down 53 percent in the demo from last season’s 1.9 rating. Total viewers for Chuck’s farewell tour are down 42 percent to 3.19 million viewers, per Nielsen live-plus-same-day ratings data.

Another cult favorite in bad decline is Fox’s Fringe. Now in its fourth season, the trippy drama has fallen 42 percent to 2.95 million viewers and a 1.1 rating. (Last fall, Fringe occupied the Thursday 9 p.m. time slot; the show was shipped off to its current 9 p.m. Friday slot in midseason.)

The CW is having a particularly rough outing thus far, as five of its six returning series—SupernaturalNikitaGossip Girl90210America’s Next Top Model—are down at least 20 percent in total viewers. Tyra Banks’ competition series is toughing out the most severe declines, plummeting 38 percent from last fall’s cycle to 1.78 million viewers and a 0.8 rating.

Advertisers pay approximately $60,000 per 30-second spot on ANTM, making it The CW’s most expensive time buy.

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Do you spend as much time in front of your computer as you do watching television? Then you could be an American!

According to NewsCore via myfoxdc.com, here’s the story:

>>Americans Use Internet As Much As Television, Study Shows

Americans now spend as many hours online as they do watching television, a new Forrester survey released Monday showed.

More than 30,000 media consumers were interviewed for the study, which showed that, on average, Americans spend about 13 hours a week on the internet and the pass the same amount of time watching television offline.

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It’s hard to believe, but people in the United States may actually be turning off their televisions in favor of other forms of entertainment.

Yes, you read that right. The nightly ritual of plunking down in front of the “idiot box” may be coming to an end. Some things have led up to this, including the writers’ strike (when people learned they could live without their favorite programs) and the growing number of alternative things to do, like find out what is happening on the Internet or using their DVD players.

I think this is a good thing, and that’s coming from a long-time TV viewer. When we choose to watch the “boob tube” only when there is something worth watching, that’s serious progress, I think.

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