Tag Archive: CBS

The “golden era” of TV seems to be over. The Writers’ Strike a few years back taught audiences that they could survive without turning on the The Tube every evening, and things haven’t recovered for “broadcast” network television since then.

Here’s the latest analysis from the Ad Week website:

>>In what’s shaping up to be an annus horribilis for the broadcast networks, ratings for returning series are plummeting and only a few newcomers are finding an audience.

Eleven weeks into the 2011-12 TV season, ratings for a staggering 32 series are down by 10 percent or more, while another eight returning shows are off by single-digit percentages. Of the 56 veteran programs—a roster that includes newsmagazines, reality series, and Sunday Night Football—71 percent are experiencing year-over-year declines in the core 18-49 demo.

On a percentage basis, the biggest loser is NBC’s Chuck, whichis limping through its fifth and final season with an average rating of 0.9 with viewers 18-49. The spy spoof is down 53 percent in the demo from last season’s 1.9 rating. Total viewers for Chuck’s farewell tour are down 42 percent to 3.19 million viewers, per Nielsen live-plus-same-day ratings data.

Another cult favorite in bad decline is Fox’s Fringe. Now in its fourth season, the trippy drama has fallen 42 percent to 2.95 million viewers and a 1.1 rating. (Last fall, Fringe occupied the Thursday 9 p.m. time slot; the show was shipped off to its current 9 p.m. Friday slot in midseason.)

The CW is having a particularly rough outing thus far, as five of its six returning series—SupernaturalNikitaGossip Girl90210America’s Next Top Model—are down at least 20 percent in total viewers. Tyra Banks’ competition series is toughing out the most severe declines, plummeting 38 percent from last fall’s cycle to 1.78 million viewers and a 0.8 rating.

Advertisers pay approximately $60,000 per 30-second spot on ANTM, making it The CW’s most expensive time buy.

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It’s hard to believe, but people in the United States may actually be turning off their televisions in favor of other forms of entertainment.

Yes, you read that right. The nightly ritual of plunking down in front of the “idiot box” may be coming to an end. Some things have led up to this, including the writers’ strike (when people learned they could live without their favorite programs) and the growing number of alternative things to do, like find out what is happening on the Internet or using their DVD players.

I think this is a good thing, and that’s coming from a long-time TV viewer. When we choose to watch the “boob tube” only when there is something worth watching, that’s serious progress, I think.

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I love a good mystery! That’s why I watch the various incarnations of CSi, for example. But there is another television mystery series I am a big fan of–the Jesse Stone films starring Tom Selleck, who most people remember from Magnum, P.I.

On Sunday night, May 9, CBS aired No Remorse, the sixth and latest in the series. (I have all the previous offerings on DVD.) Once again, Selleck does a terrific job of portraying the title character, who is quiet, witty and still dealing with his wife’s loss and the death of his dog—both happening around the same time a few years ago. Stone is having trouble with attachments, including his “new” pet dog that has lived with him for three years.

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