For fans of comics and genre-related television and films, this weekend is literally Christmas in July. Now, I’ve never been to the San Diego Comic-Con, but I hope to get there next year, if I’m at all lucky. I do understand it takes over a huge portion of the city, and trying to drive is a big mistake … better to use the local cabs and buses.

I do have a friend who has gone to Comic-Con several times, and he enjoys himself. He remembers when Comic-Con only dealt with … comics. Now it is a huge media event, with trailers and promos for upcoming film and television programs turning into big business. A good example of this was the first Iron Man film, which got a huge boost from word-of-mouth publicity, and that’s largely credited for making it a franchise for Marvel. Of course, others took notice of that, so there will be trailers and preview footage for Green Lantern from DC and Tron: Legacy from Disney as well as the upcoming Thor film for Marvel.

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