With the advent of the Internet, newspapers (like the one I work for) and magazines have really taken it on the chin. In times past, I couldn’t wait for full-color, slick-paper magazines to arrive at my home so I could read them from cover to cover.
Now, with the Web, it is tough to keep printing a publication. The cost is becoming prohibitive. Add to that the fact that the moment a publication is printed, it is out of date. The Web is instantaneous, so one can always update a Web page as soon as something happens.
There was some speculation that magazines would bounce back after the initial hit, but that doesn’t seem to be happening, according to this article from The Financial Times website:
>>Magazine circulation fails to rebound despite rise in ads
By Kenneth Li in New York
Published: August 9 2010 21:24 | Last updated: August 9 2010 21:24
The two-year slide in U.S. magazine circulation accelerated in the first six months of 2010, in spite of a gradual recovery in advertising spending.