Tag Archive: customer service


As I interact with more and more folks, I keep being impressed by the following slogan: “Mnimum Effort, Maximum Benefits.”

What that means is: do as little as possible, then expect as much as possible in return.

I started to notice this when people, including me, didn’t use the walkways to cross the busy city streets, but instead cut through traffic to minimize the time it takes to get somewhere. We can’t be bothered to burn the extra minute or two we’d need to do it the “right” way.

Another example of this is cutting through parking spaces in parking lots when driving. Would it really hurt to drive in the designated lanes more?

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When I got home from work last night, I went through my mail, as I usually do. I came across one piece of mail that was about the size of Readers’ Digest and was even wrapped in plastic like that publication has been. But in big letters across the top were the words, “Do Not Discard! Your Order Is Enclosed!”

Okay, that got my attention. I opened it up to find that it contained checks from my local bank that I had ordered. The part that really amazed me was that the box to hold those checks was included, but it was flat as a board and I had to assemble it! My bank, which has multiple millions of dollars in assets, couldn’t afford to send me a pre-made box? I’m not worth that much time or money? (Do they know how terrible I am at assembling things?)

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